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We are Gobsmacked® creative agency

Stunning concepts, video-driven campaigns and visual content for brands that dare to be bold.

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We are an award winning creative agency from the Netherlands that turns brands into belief systems.

Definition of 'GOBSMACKED' - (chiefly British, informal) - gob·​smacked | \ ˈgäb-ˌsmakt \ - : overwhelmed with wonder, surprise, or shock : ASTOUNDED : AWESTRUCK : DUMBFOUNDED : FLABBERGAST : FREAKED-OUT : AMAZED : THUNDERSTRUCK

Unlocking the hidden potential of your brand.

Ever since we started out as a passion driven creative agency almost a decade ago, we have been obsessed with brands. Why is it that certain brands don’t just have customers, but highly engaged fans that actively promote its products, services and even values? What are the ingredients that turn a brand into an actual belief system? We exist to unlock the hidden potential of your brand so that it can thrive in a world dominated by visual content. Every brand has its unique story and characteristics. So does yours. We excel at identifying those and bringing them to life by starting with WHY, creating unique identities, effective strategies, compelling campaigns and eye popping visual content…. tailored to each stage of your customer journey.

Data can validate the creative process, but not drive it. People build brands, machines help us to spread the word, measure results and optimize the message.”

Our services

  • BRAND DNA & IDENTITY DESIGN
  • CONCEPTS & CAMPAIGNS
  • CONTENT CREATION
  • VIDEO

 

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  • BRAND DNA & IDENTITY DESIGN

Can’t build a house, including the open door we kick in here, without the foundation. We often sat down with brands who had been very busy messaging away, but never really defined their purpose, their WHY, their own unique story. Basically, they never truly answered this simple question: “Why do we get out of our beds every morning?”. Without a clear answer, writing down a profound and inspiring customer facing value proposition becomes difficult. We are here to change that. 

 

Our ‘Brand Discovery’ method consists of two or more intensive (and fun) co-creation sessions following a strict agenda we have painstakingly developed and fine tuned over the years. We research, challenge you and dig deep. This results in a Brand DNA document which forms the basis for all branding decisions that will follow. It serves as your lighthouse in the storm, your pocket-sized Bible on the road to a strong and successful brand.

 

The next step is to create a visual representation of your Brand DNA. From logo to color scheme. From tone of voice to photography guidelines. All of this and more will be compiled into one Brand Book; an eye pleasing document that serves as the starting point for all that will be created and communicated in the future.

 

  • CONCEPTS & CAMPAIGNS

With your brand story in place and your brand values clearly defined, this is where the real fun starts; creating themes and stories that speak to your audience and activate them in a positive manner. Coming up with unique, creative ideas is what we love and including you as a client in the creative process is at the core of how we work. In this day and age, with media deeply integrated across the board, standalone communication assets and channels do not suffice. From the beginning of the creation process we think about how to create assets that can be used in a cross-medial way, with different channels reinforcing each other, telling the right pieces of the story at the right time and the right place in a way that feels natural to your audience. With brand strategists, communication specialists, designers and content creators on board we do most of the production in-house, but we certainly do not shy away from collaborating with talented artists and experts around the world. In fact it inspires us to expand our creative network, nicknamed the #NeonSquad, and deploy it when we believe it adds value to your project.

 

  • CONTENT CREATION

When the brand is built, the story is written and the idea is conceived, it is time to fill the funnel with content. We love to get creative eye popping visual content and compelling copywriting, multi purposing assets in smart ways, optimized for each channel in the communication mix.

 

  • VIDEO

Did you know we started out as a video marketing agency? Video is truly in our DNA and we have loads of experience in creating video content for each stage of the customer journey. From inspiring storytelling films to in-depth content. From animation to branded social clips. This background, including in-house capabilities and equipment, serves us well in today’s video-driven world, and will add significant value to your brand.

There is this almost divine uniqueness to the human mind that makes it unquantifiable. Once you understand this, you will realize that the art of telling a story that inspires and activates communities, is the closest you will ever get to having a superpower.”

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