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4 reasons for using video content in B2B marketing

31 / 03 / 2021

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4 reasons for using video content in B2B marketing

If you were not yet convinced of the benefits of video content for B2B marketing, 2020 has proven how important video marketing can be for your brand now that we have become even more dependent on digital communication. There has never been a better time to add video marketing to your content strategy. Here are 4 reasons why B2B video marketing is so important:


1. Your customers watch videos and base their choices on them.

You might almost forget it, but also in B2B you are dealng with people and nowadays they watch an average of 18 hours of online video per week. That’s an increase of 7.5 hours per week since 2018 and 84% of customers say they are convinced to buy a product or service after watching an online marketing video.

2. Videos are easy to share on all popular platforms.

Video is the most popular type of content marketing in 2021, overtaking blogs and infographics. Native videos on social media platforms are easy to share and have extremely good engagement. According to a study by Quintly, a native video is 530% more engaging and 477% more likely to be shared compared to a non-native video.

3. The perfect tool to generate more leads and sales.

Not only is video marketing perfect for brand awareness, but 84% of video marketers say video marketing has helped generate more leads, and 78% say it has directly helped increase their sales.

4. Large growth in the use of video content in B2B marketing.

96% of B2B companies use video content marketing, while that was only 63% 5 years ago.


Curious about more reasons why video content is so important for B2B marketing? Send us a message or give us a call and we will be happy to help you with how we can apply video marketing to your brand.


We are here to unlock the hidden potential of your brand. 

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