The content marketing trends of 2022 you need to know!
Do you still keep up with the content marketing trends? Since the advent of the internet and social media, trends keep coming. If you think you know what the trends are at the moment, it could be completely different in a month. Nevertheless, it is important to stay informed of the trends surrounding content marketing, so you can attract the attention of your target group faster and build a stronger brand. Do you want to be completely up to date on all the trends surrounding content marketing? Then read on quickly….
1. Share your knowledge
Inbound marketing is also known as sharing knowledge about a subject that you as a brand know a lot about. To give an example: exactly what you are reading right now! In this way, you offer something to your target group that is of value. By means of inbound marketing, you show that you know your business and you build authority with your target group. This can directly or indirectly lead to a purchase.
2. The person behind a brand
A real trend in content marketing: a look behind the scenes at a brand or organization. This gives your target audience the feeling that they are building a relationship with the brand. Show colleagues or give a glimpse of how things are going at your office. We give an update every week with a look behind the scenes at Gobsmacked®…
3. Ensure interaction
In 2022 everything will go faster and faster, people’s tensions will shorten and interests will disappear sooner. How do you get people’s attention? That’s right, interactive content. Think about polls or open questions to which your target group can respond.
4. Influencers everywhere
You’ve probably noticed, influencers come from every nook and cranny. And that is not without reason, because influencer marketing appears to work… Just look at Hello Fresh, a brand that is a heavy user of influencer marketing, they have had influencers such as Monica Geuze, Nicolette van Dam and Chantal Janzen promote their product. In this way, the brand awareness can get a huge boost, among the target group you want to address. You do this by looking at an influencer who is known among your target group. Chances are that these followers may have never heard of your brand, but the post can completely change this in one fell swoop. So, what are you waiting for?
5. Consistency = key
We keep repeating it, so you will repeat, because that’s the power of repetition… No, but really, make sure you have content formats. In 2022, it’s more important than ever that you keep repeating content. When you see a certain social post, you often forget it in no time, but the more often a similar post comes up, the sooner it sticks. Create a content calendar in which all these content formats are scheduled.
6. Your brand on TikTok!?
Video marketing has been hot & happening for years… But have you started TikTok yet? You might be thinking, why TikTok for my business? Yet TikTok is the gateway to young people. For example, there are more than 1.3 million TikTok users in the Netherlands between the ages of 15 and 24 years. In addition, TikTok is the fastest-growing social media platform in the Netherlands. Building a large reach is possible on TikTok in a short time. For example, you can pass many people in the feed by means of the TikTok algorithm, without them following your brand. Curious how we use TikTok? Follow us and stay informed ;)…
7. Less = more
The tension of many people is getting shorter, so keep that in mind. With the written content, try to reach the target group with as few words as possible and get your message across. However, less=more does not always apply… For example, if the interest and motivation to read an article/post is great enough, the text may be long. It is important that attention is drawn from moment one. Make sure you have good copywriting or start your podcast right away with a piece that attracts attention.