The future of retail and offline brand activation with Dion Pouw - GOBCAST #8 - Gobsmacked®

Dion Pouw is the founder and CEO of 3DWD, a global creative services agency that activates vacant storefronts around the world. With Dion, who has been working and living in Portugal for multiple years, I discuss:

• The current state of global retail
• The impact of COVID on retail and shopping malls
• 3DWD’s origins, journey and future plans
• What would the shopping mall of the future look like?
• How do brands leverage vacant storefronts to connect offline activation with an online funnel?

and much more.

• Learn more about 3DWD: https://3dwd.eu/
• Get familiar with some 3DWD work: https://3dwd.eu/work/
• Connect with Dion on LinkedIn: https://www.linkedin.com/in/dionpouw/
• Watch the 3DWD/Gobsmacked® collaboration for a shopping mall project in Vancouver, Canada: https://youtu.be/xXf5t1mKe64