Vertical and squared video: Optimizing video for every social media platform
Today we consume videos in different ways and on various platforms. Vertical, horizontal, TV, mobile, with or without sound, you name it. It is therefore important to think about how you are going to share video content and on which platforms so that you can adapt the format accordingly. Optimized viewing means a better viewing experience and thus more attention, engagement and conversion. Below are a few examples of what you can do if you want to optimize video content per platform.
For ⅔ of the people, video is the number 1 source of information and more than 75% of all video views are mobile today. (SODP, 2020) To ensure a better viewing experience and engagement, you need to optimize the video content for this.
- Square & Vertical
Square video (1: 1) takes up 78% more screen space on someone’s mobile news feed than a standard landscape (16: 9) video and vertical video can take up to 100% of your screen space! (Adweek) Not only does a square or vertical video take up more screen space, but on Facebook and Instagram it results in some cases up to 35% more views and almost 100% more engagement compared to landscape video. And as icing on the cake, advertising with squared or vertical video is also 7.5% cheaper on Facebook and 33% cheaper on Instagram! (Buffer/Animoto)
- Watching videos without sound (muted autoplay)
Nobody likes it when a video suddenly starts playing loudly while scrolling through your Facebook, Instagram or LinkedIn feed. Most people have the sound of autoplay videos muted by default. (Hootsuite) Adding subtitles or text animations greatly helps in providing context and according to Facebook, videos with subtitles are viewed 12% longer than videos without subtitles. (Facebook)
Curious about more ways how we can optimize video content per platform or specifically for advertising campaigns? Send us a message or give us a call and we will be happy to help you with the best possible use of your video content on the platform of your choice!
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