An analytical mind and a philosophical approach. Often with plenty of bravado, but deep in his heart above all a creative child on a quest to find enchantment. Fascinated by the cultural impact that brands can have, unique 'founding stories', compelling 'brand copy' and the eureka moment when thát idea for a script or campagne concept pops up... as a founder at Gobsmacked® Ian created his own wonderland.
No amount of data can quantify the divine uniqueness of human creativity.
