25 / 02 / 2019
Staco Poland Manufacturing Film
Since the second half of 2018 we have been working closely with the people from Staco Grating Technology on multiple projects. After winning the pitch for producing their brand film, which is currently being finalised by us at the time of writing this, they first asked us to travel to Poland. Staco’s main production facility is located in the city of Niepołomice.
The past years we have been working for quite a lot of B2B companies, and many of them can be categorized in the technological/engineering/manufacturing industries. At first glance a factory often isn’t the sexiest place in the world, aesthetically speaking. But we, weird as we are, have always seen it as a challenge to turn such an environment into a compelling place full of magic.
Every factory has a story, not in the last place because of the people who work there. But also the characteristics of certain materials being processed, the bright sparks at a welding station, the clouds of spray in a painting area, the combination of man and machine… yes, when you look at such an environment in a different way you all of a sudden have a full and rich palette of colors and objects to paint a picture with.. to tell a story with.
Weird as we are, we have always seen it as a challenge to turn such an environment into a compelling place full of magic.
Another thing we like to do in a manufacturing environment, is find ways to let the brand ‘shine through’ in the images. One of the techniques we like to use, is to create a rimlight around both people and objects, using color filters in the brand’s primary (or secondary) color. Then in post production, we can further enhance this to accurately match the brand’s guidelines. You will find this in quite a few of our productions and we often hear it really adds to the experience of the viewer and to brand recognition.
Also, instead of just capturing what is happening in the factory, we always explore how we can integrate some more cinematic elements in the film. In the case of Staco we got lucky as there is a very nice looking footpath that connects the main parking area to the facility itself. The footpath leads you through a small forrest and over some water, as you can clearly see in the intro of the video. It was the perfect setting for opening this film in a compelling and mysterious way, capturing the workers as they were about to start their day. Also it provided us the perfect backdrop for a nice ‘reveal’ shot of the factory, captured with our DJI Inspire 2 drone (it was in fact it’s maiden flight).
One of the machines produced quite a distinct sound as it was pounding away on raw sheets of metal. It almost sounded like a drum pattern.
As Jos and Jeffrey were in Poland, scouting the facility, they noticed that one of the machines produced quite a distinct sound as it was pounding away on raw sheets of metal. It almost sounded like a drum pattern. We didn’t bring any high end audio gear as we didn’t expect to need it, so they decided to record a ‘loop’ of that machine rhythm on an iPhone. When they came back at our office after completing the shoot, they shared their idea of incorporating that rhythm into the (to be produced) soundtrack. The recording however was, well, crappy… so we pitched the idea to Francisco Rios (composer/sound designer and frequent collaborator) to see if he could try something with it. Not one to shy away from a challenge, he got to work. Together we found some nice sounding high end stock music and he used that as the basis of the soundtrack, integrating that machine sample into the intro, before extrapolating from both the sampled ‘rhythm’ and the music as the video progresses. From 00:40 seconds onwards you can actually hear the ‘machine rhythm ‘coming in. In addition Francisco ended up re-producing quite a big part of the original music and we think all of this resulted in a pretty epic film score!
WHAT WE DID
CAMERA Jos Deenen/Jeffrey Sistermans
EDIT Remi Kranen
ANIMATION Jos Deenen
COLOR Jeffrey Sistermans
SOUND Francisco Rios
Special thanks to:
Ms. Ellen Schins, Mr. Edwin Zijlstra, Mr. Marek Frankiewicz
Do you have any questions about this project or are you looking for something similar for your brand? Feel free to shoot us a message or simply hit the ‘Call me back’ button so we can have a chat about it!