We partnered with Sulzer Services to revolutionize their pump OEM-X line marketing strategy through a meticulously crafted LinkedIn ad campaign. By identifying and addressing specific client pain points, we developed six key messages and created diverse ad formats that drove targeted leads to customised landing pages. With continuous data analysis and optimization, the campaign achieved significant engagement and lead generation, showcasing the power of strategic, data-driven B2B marketing.
Sulzer Services sought to enhance their pump service OEM-X line offerings through a targeted LinkedIn campaign aimed at addressing specific customer pain points and driving higher engagement and lead generation.
We initiated the project by conducting thorough research to uncover the pain points experienced by Sulzer's clients. This research guided the development of six core messages, each tailored to address a distinct issue.
Leveraging our findings, we crafted eight distinct ads, including Lead Gen Forms, Single Images, Videos, and Carousels. Each ad was designed to lead prospects to a dedicated landing page that spoke directly to their pain point, ensuring a seamless and relevant user experience.
In the initial weeks, we meticulously tracked the performance of each ad. By analyzing the data, we reallocated budgets towards the highest-performing ads. Additionally, we implemented A/B testing on ads that underperformed, refining our approach for optimal results.
Jos Deenen
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